INSIDEA
One of our most-awaited editions, “The 10 Best Performing IT and Software Companies to Watch in 2024,” spotlights INSIDEA. This outstanding organization excels in providing end-to-end digital solutions and outsourcing services. INSIDEA is renowned for its ability to forge global partnerships and deliver exceptional outcomes, highlighted by its swift expansion and broad client network.
Tycoon Insights arranged a fun-filled conversation with the Founder & CEO of INSIDEA, Mr. Pratik Thakker. Through this conversation, we gathered profound insights about the company, which we have compiled in this narrative for the enlightenment of the readers.
Company’s Profile
INSIDEA is a premier digital solutions provider, offering seamless access to top-tier professionals who are thoroughly evaluated and certified to integrate smoothly with their client’s operations. The name INSIDEA reflects its mission to bring internal concepts and innovative ideas to life, supporting businesses in boosting digital visibility, optimizing operational processes, and ultimately realizing their goals.
INSIDEA offers two main services:
- End-to-End Digital Solutions: INSIDEA delivers exceptional digital solutions tailored to the unique needs of each business.
- Outsourcing Services: INSIDEA bridges the gap between businesses and specialized professionals, ensuring a perfect alignment with project requirements through its global network of experts.
A Glimpse of the Services Offered
INSIDEA positions itself as a leading digital solutions provider and outsourcing platform, providing various services to address the diverse needs of its global client base, ensuring support for every facet of business growth, including:
- Front-End and Back-End Developers: The developers at INSIDEA are skilled in HTML, React, Angular, Vue.js, Mean Stack, Mern Stack, Node.js, Laravel, WordPress, Shopify, Hubspot, Magento, Drupal, and more.
- Designers: The design team includes UI/UX, product, and graphic designers who bring creative visions to life.
- HubSpot Experts: INSIDEA shines as a HubSpot Diamond Solution Partner, showcasing a premier team of experts proficient in the HubSpot ecosystem. Their specialists tailor HubSpot to streamline business marketing, sales, and service processes.
- Salesforce experts: INSIDEA’s team customizes Salesforce to enhance marketing, sales, and service workflows, tailoring features to client needs.
- Digital Marketers: The team comprises experts in various facets of digital marketing, including performance marketing, programmatic advertising, SEO, social media advertising, Google Analytics, copywriting, data analysis, and conversion optimization. These specialists are adept at transforming clicks into conversions and connections into clients.
- LinkedIn Management: They specialize in optimizing LinkedIn profiles and strategies to boost brand visibility and lead generation. The team crafts engaging content, manages connections, and utilizes LinkedIn’s networking features to strengthen professional branding and cultivate valuable business relationships.
- Virtual Assistants: The virtual assistants are skilled in various administrative and support tasks. They help with email management, scheduling, data entry, and other essential tasks, allowing business owners and managers to focus on core activities.
- Customer Support: INSIDEA provides expert customer support to boost satisfaction and loyalty. Trained to address inquiries, resolve issues, and offer information, the team ensures a positive experience across phone, email, and live chat.
- WordPress Development: INSIDEA’s WordPress developers specialize in crafting and managing WordPress sites, offering everything from custom themes and plugin integration to ongoing maintenance. They ensure each site is functional, secure, and tailored to meet business goals, regardless of complexity.
The Driving Force Behind INSIDEA
INSIDEA is the brainchild of Pratik Thakker, inspired by his vision and experiences. He identified a widespread need: bridging the global divide between businesses and skilled professionals. With a clear vision, he created INSIDEA, a revolutionary platform that enables companies worldwide to tap into global talent and access top-tier digital solutions.
INSIDEA embodies Pratik’s dedication to breaking down global barriers, offering businesses everywhere the power to enhance their operations through end-to-end digital solutions and outsourcing.
The Initial Phases of the Journey
In the early days, INSIDEA faced some tough challenges but tackled them head-on to achieve success.
One of the challenges was to form a team with not just technical prowess but a shared passion for transforming digital solutions. Identifying individuals who were both skilled and aligned with their vision was crucial for nurturing a culture of innovation and teamwork.
Coordinating across various time zones presented operational hurdles, necessitating robust communication and project management strategies to ensure cohesive team collaboration and client engagement.
As a startup in the digital solutions arena, INSIDEA had to quickly establish credibility and trust with clients, showcasing their ability to deliver superior, reliable solutions.
The global market brought challenges of language, culture, and time zone differences. INSIDEA developed flexible communication and management approaches to cater to a diverse clientele, ensuring smooth and efficient service delivery.
These foundational challenges were pivotal in shaping INSIDEA’s approach to service, teamwork, and global operations, laying the groundwork for its success in the digital solutions and outsourcing industry.
The Remarkable Achievements
- Rapid Growth: Starting with just four members in January 2023, INSIDEA has grown to over 80 members.
- Global Reach: Within its first year of inception, the company has rapidly expanded its customer base and formed partnerships with numerous technology providers across 15 countries, showcasing its international appeal and capability to cater to a diverse global market.
- HubSpot Partnership: As a HubSpot Diamond solution partner, they serve over 175 HubSpot clients globally, showcasing expertise in utilizing this platform.
The Surreal Work Culture
INSIDEA offers a dynamic remote work culture that allows its team members to enjoy flexible workspace and hours. This allows the team members to adapt to their personal rhythm and productivity style. INSIDEA also has a generous leave policy, emphasizing its commitment to work-life balance.
The company cultivates team unity through engaging activities like Fun Wednesdays and Friday Forums, where members share insights and celebrate milestones, enhancing motivation through recognition and incentives.
A highlight was the inaugural company retreat in Goa, a memorable event that strengthened bonds and celebrated team achievements in a lively, face-to-face setting.
INSIDEA’s environment rewards creativity and collaboration with open communication and regular feedback sessions. It values passion, encourages leadership, and promotes a culture where innovation and personal growth are at the forefront.
Building Authentic and Promising Alliances with the Customers
INSIDEA has successfully left a profound impact on the industry by focusing on delivering an outstanding customer experience at every touchpoint. This approach has been instrumental in building strong emotional connections with potential customers. Explaining further, Mr. Pratik Thakker says,
“We understand the importance of personalization in today’s market, and we’ve embraced this by providing personalized experiences. For this, we provide managers for each customer. This level of individual attention and care has enhanced customer satisfaction and created a strong sense of belonging among our customers. Our brand has succeeded in making momentous impacts in the industry. The mantra behind these strides is delivering great experiences to the customer. A big part of what we do is tell our brand’s story to match what our customers care about. This personal touch has made our customers happy and loyal to our brand.
The Most Efficient Marketing Initiatives
The brand has effectively leveraged several marketing initiatives and strategies to promote its endeavors, offerings, and services, with a particularly strong presence on LinkedIn. INSIDEA’s Founder & CEO, Mr. Pratik Thakker, has amassed an impressive following of over 240,000 on LinkedIn, contributing significantly to the brand’s visibility and influence.
Additionally, INSIDEA is one of the top names in outsourcing on LinkedIn, with over 200,000 followers. This robust online presence has been instrumental in the company’s marketing success.
The Upcoming Chapters
INSIDEA is on a mission to redefine digital solutions and outsourcing. It aims to become a leading provider for businesses seeking innovative digital and technological services. The immediate focus is on broadening its offerings to cater to the growing needs and demands of global clients.
With a strong presence established in 15 countries, INSIDEA has ambitious plans to significantly increase its global reach by expanding into new markets. This strategic growth is part of a broader vision to enhance its international footprint and provide even more businesses with access to top-tier digital solutions.
Wrapping up with Inestimable Wisdom
It was one of the most ebullient interview experiences for Tycoon Insight’s team. The conversation with the dynamic leader was nothing short of magnetizing and inspiring. As always, we sought out valuable insights for our readers. Here’s what Mr. Pratik Thakker had to share:
“Entrepreneurship has instilled in me the power of unwavering commitment to my goals, fueling my persistence and refining my strategies to overcome obstacles. These values have been crucial for pushing through tough times, even when it seemed easier to give up because success wasn’t immediately visible. My mantra has always been to stay the course, relentlessly pursuing my goals.
So, I hope young minds become more proactive about embracing challenges and aren’t hesitant to step out of their comfort zone. Surround yourself with a diverse and supportive network, as collaboration often sparks innovation. Remember, success may take time, but you can turn your entrepreneurial dreams into reality with dedication and resilience.”
